SEO or Search Engine Optimization is one of the best ways to reach out to your target audience and introduce your business. Making your business known has been quite a challenge through the traditional methods for so many years already. But with the innovation of technology, it brings us to a period where there’s an easier time to reach out to the people and expose your business. SEO is known for increasing the visibility of your website without even spending too much compared to the traditional ways of advertising.
For example, advertising through television commercials, radio commercials, billboards, pamphlets, and flyers would cost you a significant amount of money. Take television commercials for instance. You have to spend on the timeslots that are available for you, you have to pay the one who will be advertising your business – usually a celebrity – and you have to keep paying to ensure that your advertisement will stay. This could amount to millions of dollars in expenditure.
If you’re after a material approach to advertising your business, then using pamphlets, leaflets, flyers, and handouts may sound perfect, right? Dead wrong. Though these may indeed provide a significant amount of help, they aren’t the ideal method of introducing your business or product to the people. One good reason is that it only adds to the waste products as paper which would mean it’s not good for the environment. It only piles up trash as every minute and every printout that you give to the people. Another is that it costs a lot. Let’s assume this example: if a printing of a single pamphlet would amount to $0.10 and you want to reach out to 100,000 people that would mean you have to spend at least $10,000.00 to ensure every one of those 100,000 people gets a copy of your pamphlet. Compared to the thousands or millions of dollars that you could spend on advertising through television or radio commercials, this may look cheap. However, you could have done a lot of things with that $10,000.00 that you have spent.
Unsure of what method of marketing that you should choose? Then SEO might just be the thing for you. Compared to the other types of marketing or advertising, SEO is a lot cheaper. In the above example about pamphlets, you can spend as much as $10,000.00 to reach out to a hundred thousand people. However, with SEO, your audience is on the Internet. That would mean you now have the capability of reaching out to millions of people all around the world. That means you only need a platform to make your business more visible. And that’s what SEO does which makes your website or webpage more visible in search engines or get better search rankings when people search for a particular set of keywords or phrases. One of the best things about SEO is that even though you don’t know how to do it, you can hire SEO writers which won’t cost you much. So there’s a definite positive result in exchange for a low cost.